Here are some if my ideas for business cards. They are images from previous and current projects - the skull images are from a set of screen prints so I have made accompanying cards. This is because I would like to give some out at the print fair in which I will be aiming to sell my work - at the Hepworth in Wakefield.
I really liked playing with colour and achieving different vibrant looks. The ones shown are my favourites and I may print them as a set.
I have also did a single skull. This is also part of the project, but I liked it in it's own. The idea is from my previous research - one card was of a person's head and cut into the shape. I aim to do this once printed, they will also go with the other skull sets.
Finally, there is a cat dressed as me. This is from a brief i'm working on at the moment involving cats dressed as high profile celebrities. I think it represents me and my identity more than the others, as well as demonstrating my drawing skills. I will cut it into a cat shape also.
Monday, 16 March 2015
Monday, 2 March 2015
Promo Pack / Creative CVs Research
Here are a few examples of my initial research into Creative CVs. The ones that stand out for me. They use a similar style of portrait, they are long the lines of what I would like my Creative CV to look like - it will outline my style of working straight away.
Sunday, 1 March 2015
Gemma Anderson
Gemma Anderson Research
I decided to look at the work of Gemma Anderson after it was recommended to me by Elanor, in reference to my proposal on printed pictures. Because I wanted to look at animal anatomy, based on wanting to push my work that includes detail and likeness into something more meaningful and interesting to specific audiences.
The specific work was 'Portraits: Patients and Psychiatrists'
- It consisted of 16 Etchings of Psychiatrists and their patients. (2009/10)
This book noted that the etchings depicted that the "figures are surrounded by a rank jungle of artefacts" using "graphic means to represent the invisible: unseen torments inside the disturbed mind" The artist invited them to suggest objects that they felt were important, and drew them within their portraits. This is really interesting to me, because the medical illustrations are relative to the anatomical work i've been looking at for my prints. It is said in the book that "Gemma anderson is a portrait artist of a most unusual kind, with the respect to the media she uses, the subject matter of her work, and the manner in which she approaches it"
It's inspiring what she does to make her practice so original and notable - in the way her portraits are.
These quotes are interesting:
"the objects that accompany the sitter are intensely personal - their significance has been established through conversations between her and the sitter."
- "Viewers require additional information beyond the print its self in front of them" - Not told if we are looking at the patient or not, both of these points mean we have to look deeper into the picture to find an understanding of the person.
"Her sitters encourage a sense that we are being given privileged access to complex mental processes, including fantasy." This is also relatable to the reason I chose this direction in the first place - the way that normal parts of life - Animals are chosen within the story (Stardust) to hold the power of fortune telling if we look into them (literally)! By looking at their anatomy.
The etchings are simply beautiful, I love the colours and the composition of all of the elements.
This work relates well to my practice, I'm constantly trying to bring other elements to my portrait work, and this is an approach I could try.
P.E.S.T & S.W.O.T analysis on competitors
Research into A3 Business based on Life's a Pitch Presentation - PEST/SWOT Analysis of competitive businesses.
Possible Items to sell with printed designs on them:
- Furnishings
- commissions
- seasonal decoration
- 'moon pig'
Clothing / fashion
Textiles/ print
- wallpaper
- t shirts
- shoes
- bags
- makeup
- stationary
- gift wrap
As a group (A3) we are particularly interested in stationary, as there is a need for it,
It can be personalised, can be bought on special occasions and can also be made from recycled material.
What will make it special - want to personalise the stationary
- Students
- Parents
- Shops ; books, academic arts & crafts, card shops, commercial
- Office
Where are they?
High street, commutes, supermarkets
Do they have a need?
- functional
Why is now the appropriate?
Start of the new term
Christmas
Product - personalised gifts/ products
Price - slightly above average price of products on the market (higher quality and personalised)
Place - high street and online shops
Promotion - posters, leaflets etc
Our competitors would be companies such as Paperchase and Moonpig
S.W.O.T analysis:
Strengths of the competition -
Paperchase is very successful because it sells commercial products. Pretty & stylish gifts for a low price.
Moonpig personalises gifts for cheap, adding delivery to it's services. It's also highly accessible due to predominantly being an online business.
Weaknesses -
Paperchase doesn't have the personal touch, Moonpig doesn't have products of a good quality.
Opportunities -
Moonpig has made use of internet shopping becoming popular and capitalises on holidays such as Christmas, Mother's Day etc through advertising their gifts
Our opportunities - a more personal approach to personalising - products being hand crafted as opposed to being mass produced
Threats faced - competitors being more popular
P.E.S.T Analysis
Economic Factors - affordable prices for the average person
Social factors - successful because everyone needs to buy cards and gifts.
Especially for events and holidays.
Also, popularity has increased through personalised cards etc being a trend
Technological Factors - relies / capitalises on internet shop sales - being a popular and (for some) an easier way to shop.
Plan of Presentation:
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