P.E.S.T & S.W.O.T analysis on competitors

Research into A3 Business based on Life's a Pitch Presentation - PEST/SWOT Analysis of competitive businesses.

Possible Items to sell with printed designs on them:

- Furnishings

- commissions

- seasonal decoration

- 'moon pig'

Clothing / fashion 

Textiles/ print 

- wallpaper 

- t shirts

- shoes

- bags 

- makeup

- stationary 

- gift wrap

As a group (A3) we are particularly interested in stationary, as there is a need for it, 

It can be personalised, can be bought on special occasions and can also be made from recycled material. 

What will make it special - want to personalise the stationary 

Who is our market, and where do they go?

- Students 

- Parents 

- Shops ; books, academic arts & crafts, card shops, commercial

- Office 

Where are they? 

High street, commutes, supermarkets

Do they have a need? 

- functional 

Why is now the appropriate? 

Start of the new term 

Christmas

Product - personalised gifts/ products 

Price - slightly above average price of products on the market (higher quality and personalised) 

Place - high street and online shops

Promotion - posters, leaflets etc

Our competitors would be companies such as Paperchase and Moonpig 

S.W.O.T analysis:

Strengths of the competition -

Paperchase is very successful because it sells commercial products. Pretty & stylish gifts for a low price. 

Moonpig personalises gifts for cheap, adding delivery to it's services. It's also highly accessible due to predominantly being an online business. 

Weaknesses -

Paperchase doesn't have the personal touch, Moonpig doesn't have products of a good quality.

Opportunities - 

Moonpig has made use of internet shopping becoming popular and capitalises on holidays such as Christmas, Mother's Day etc through advertising their gifts 

Our opportunities - a more personal approach to personalising - products being hand crafted as opposed to being mass produced 

Threats faced - competitors being more popular

P.E.S.T Analysis 

Economic Factors - affordable prices for the average person

Social factors - successful because everyone needs to buy cards and gifts. 

Especially for events and holidays.

Also, popularity has increased through personalised cards etc being a trend

Technological Factors - relies / capitalises on internet shop sales - being a popular and (for some) an easier way to shop.

Plan of Presentation: