Life's A Pitch - A-Three Presentation

My Roles:
I covered research and presentation of our 12 Month Objectives, Target Market, Advertising/ Sales and Resource Space 

SLIDE 3 – 12 Month Objectives

For the first year  we will be focusing on the promotion of our company 

Setting up an online presence – a website and online shop where handmade gifts and personalized products such as stationary/ mugs/ cards etc can be purchased. 

Othis is underway, and we have a big enough profit, we will use it to set up a pop up shop

 Which we will base in leeds – because this is where we all live.

SLIDE 4 – TARGET MARKET

The target market is the gift buyers, This will be mostly people with a higher desposible income – Like working adults that are socially obliged to buy gifts - parents/ grandparents/ friends buying gifts, especially in the christmas period.  

Our competitors would be companies such as Paperchase and Moonpig

S.W.O.T analysis:

Strengths of the competition -

Paperchase is very successful because it sells commercial products - Pretty & stylish gifts for a low price.

Moonpig personalises gifts for cheap, adding delivery to it's services. It's also highly accessible due to predominantly being an online business.

Weaknesses -

Paperchase doesn't have the personal touch; Moonpig doesn't have products of a good quality.

Opportunities -

Moonpig has made use of Internet shopping becoming popular and capitalises on holidays such as Christmas, Mother's Day etc. through advertising their gifts

Our opportunities - a more personal approach to personalising - products being hand crafted as opposed to being mass-produced

Threats faced - competitors being more popular

SLIDE 5 – ADVERTISING

WEBSITE LAYOUT – WE WILL PROPOSE TO BE AN ADD ON PART OF COMPANIES THAT DELIVER PRODUCTS, THE END PROCESS OF BUYING A PRODUCT WILL LOOK LIKE THIS(indicated in the presentation).

JUST AN EXTRA STEP WHEN ORDERING A PRODUCT –

WE THINK THAT THIS WILL BE A GOOD INVESTMENT FOR COMPANIES AS IT’S UNIQUE AND MAKES THEM STAND OUT AMONGST COMPETITORS

–        ESPECIALLY IF THE PURCHASED ITEMS ARE GIFTS, IT WOULD BE A MORE COMMON FEATURE AROUND CHRISTMAS TIME,

–        AND OTHER TIMES THERE COULD BE A FREE (SIMPLE, CHEAP) GIFT WRAP OPTION (OR DISCOUNTED) TO MAKE THE PACKAGE LOOK NICER, AND TO INFLUENCE PEOPLE TO USE THE FEATURE AGAIN. (AND THEN PAY)

THERE ARE PLENTY OF DIFFERENT OPTIONS TO SELECT FROM IN ORDER TO GET WRAPPING UNIQUE TO THE BUYER / GIFT RECEIVER 

ALL OF WHICH WILL BE MADE FROM RECYCLED PAPER AND BE RECYCLABLE.

SLIDE 11 - RESOURCE SPACE

-Studio space for 3 and office(s)
- space based on growth & money
- dependent on success, more staff/ locations may need to be employed for packing and delivering from factories.
(leeds based)
- Expand further by passing over to manufacturers in key locations around the country such as near partnerships we form.