Life's a Pitch - Ideas

Our original ideas were to make gift products.

Some examples:

- homeware

- soft furnishings

- decorative

- commissions

- seasonal products

- 'moonpig' products

We also thought that gifts go into the clothing and fashion category - in terms of printed products. Products include: 

- clothing;

- scarves

- tshirts

- bags

Printed products also include

- wallpaper

- stationary 

- phone cases

We were exited about stationary because of its flexibility and large range of easily makable and cheap products - we could offer USPs like:

-made from recycled materials

-personalisable

Also, stationary and gift ware (things that are typically sold in card and gift shops such as Paperchase and Clintons) is very commercial, and always required, specifically during holiday periods like Christmas. 

Our idea on personalising products included making things showing the customer/ gift receivers name, a quote, a photo or portrait.

Based on the stationary idea, and the fact that the members of our group are Abby, Alice and Aaron, (3 a's) we decided to name our group A-Three

Target Market

our audience - who are they and where do they go? 

Our answers: 

- Office workers

- Students (all or specifically art?)

- parents with children 

- shops - books, academic, card shops 

where are they? 

- offices 

- supermarkets

- commutes: bus, train, car, taxi

- school/ college/ university

- shops: local, shopping centres

- cafės 

- work places

Do they have a need? 

- stationary is always needed

- functional

- versatile socially acceptable gift 

- affordable

Why is now the appropriate time? 

- gap in the marked left by leading companies being commonly viewed as either 'tacky' or in other cases unaffordable. 

- Christmas key time for gift buying 

- end of a term/ semester - Students wish to re stock for their next term